SEO & SEM Integration

Regardless of how you feel about the explosion of so-called social media sites, a couple things are certain–it's not going away & it has a place in every industry's marketing, communications and company awareness.

I'm referring to Social Media Marketing & Social Media Optimization….. manufacturers tweet

Yes, that includes manufacturing companies from large Tier 1 suppliers to OEMs down to a small Tier 3 five-man machining outfit.

Are you going to increase sales next month by "tweeting" a couple times? If you can do that, then figure out a way to package it up and sell it. Otherwise, implementing a progressive Social Media Optimization plan your company can:

Engage a market of other tooling/manufacturing decision-makers already wired in social media
Lower costs (99.99% of social media tools are free) spent on marketing, branding, awareness and communications. Or, make SMO/SMM the first step in your first, real, marketing-plan
Generate qualified sales leads
Supplement the relevance of your company's website in search engine rankings. (Remember, if you're not on the first two pages of organic searches….you don't exist)
Communicate instantly with those in your networks to promote a new machine or service. Also, you can use as damage control to respond in case a misperception or rumor needs to be squashed. (Refer to Domino's Pizza & YouTube to see how they handled one PR situation)

One word of caution: Do not simply read this and immediately create an account on Twitter or Facebook without knowing the intricacies and tricks of each, developing a complete Social Media plan, identifying goals & objectives and most importantly….measuring your ROI.

Contact me to learn how to develop and integrate Social Media as one of the more important business development tools at your disposal.

I've released a special "how-to" e-marketing guide specifically for the tooling industry that is guaranteed to increase search engine rankings, qualified leads and much more:

Manufacturers e-Marketing Makeover (39-page pdf download)